[unreal37]

Trust me, Youtube is very profitable. Major multi-national brands have to pay $100,000's in Google Adword purchases to have their own branded channel. And if you want to change the look of your channel? Pony up another $100K.

[avree]

YouTube just recently turned profitable in the last two years. It was hugely unprofitable with an unproven business model at the scale at which it was bought.

[zbuc]

It is very profitable now, however it wasn't when the purchase was made -- therefore it was a wise decision.