[moe]

Does that make sense ?

Not when you don't have an IT guy. I mean, what is the scenario here? Some contractor left you alone with an elastic EC2 app, that scales magically simply by turning instances on and off? So you have this highly sophisticated application yet nobody who knows how to operate it, nor capacity monitoring? And your best bet is to seek some crummy outside monitoring to aid your... sales-guy(?)... as he pulls the levers?

Seems a little far fetched to me.

If you're a small startup with no tech clue then you're probably deployed on a shrink-wrapped solution (e.g. heroku) to begin with.

I guess I just don't see who they're aiming at here. Their marketing clearly suggests small business with no tech clue; but how did such a business scale to a point where savings are possible in first place then?