[rinze]

This made me remember one anecdote written in one of the books about how Amazon became what it is today (it could be "The everything store", but I'm not sure.)

If my memory serves me well, the book mentions that, for a while, Amazon had "the most read books in your zip code", until someone realized some corporations were so large a zip code was basically just them. So that became "the most read books at Intel's research department", and the entire thing was scrapped.

[cameronh90]

In the UK, it’s not uncommon for a large building to have its own postcode. It’s quite useful because in most densely populated areas, you can use the postcode alone to navigate to within a hundred metres of your destination.