[ipaddr]

That's an old outdated way of viewing the world. Everyone sitting around a whiteboard trying to brainstorm an idea is wasteful. Someone comes up with an idea and then everyone takes some credit and you've spent $10,000 and wasted the day but feel productive but deep down you know you didn't need most people in the room.

[iamcasen]

I disagree. My best ideas come in the presence of others. Something about the collective energy evokes new perspectives I did not have alone.

I think its a waste to get 10 engineers in the room to decide how to build a single module. That would be stupid.

But it likely makes sense to get a designer, an architect, and a product manager in a room. It might also make sense to get an embedded systems engineer, a cloud engineer, and a web engineer in a room to architect something.