[anonHash]

Make your position clear on the issue. Openly and assertively state the position, especially if it knowingly conflicts with another person who the company is affiliated with. This way you have distanced yourself with the other person.

As far as blowback to your brand because you did not support the "right" side, it seems that we are ending up in a position where even a neutral side is taken up as being part of the other side.

All you can do is acknowledge the loss on "EACH" (read, not "both") side. And acknowledge the turmoil on each side. And acknowledge the human struggle (not war struggle) on each side. And acknowledge the polarization of 'both' sides.

And then stress to look forward to the end of the conflict.

Plus, also tell your board members after you have made this post clear, that posting messages opposite to the position of the company via profiles that lead back to the company will be taken as to be in conflict with the values of the company.