[wadefuller]

"Another issue is that selection of stat categories for the "BE scorecard" does not match up with most fantasy baseball 5x5 leagues since it is missing AVG."

Tyrone, it seems like your site's main marketability strategy is to allow fantasy owners big and small to customize their own comparisons and data visualization based on the stats they want to see. So with the above concern raised in mind, what if you allowed users to input their own 5x5 categories for their league and boiled that down into one number?

For example if someone was playing in a league that counted just Hits, Runs, Stolen Bases, Home Runs and OPS, and they wanted to know how Alexi Ramirez was doing in this format, they could just input these five stats and create a "Custom BE Rating".

This way, the hardcore data crunching aspect is still there, but the user will still be able to get a full amount of value from the site because it offers them the ability to tailor the data to their own league.