[jamescostian]

> This might mean you can't use TheTradeDesk and Google Adsense en-masse for example. Basically, as of today, a lot of price discovery is now automated by a majority of companies using a handful of vendors for this.

IANAL but this seems incorrect. Price discovery is one thing, being contractually obligated to keep prices at a certain level 80% of the time is another. A court can make a ruling about that 80% number in the contract without saying anything that impacts one's ability to discover the prices competitors charge

[soared]

TradeDesk has algos that set bids (supply side), rather than set prices (sell side). Maybe SSPs have algos for setting floor prices that would be affected.

[soared]

(Buy side)* for ttd