[ekanes]

> As many have noted the reason this functionality is not available is because it invariably leads to commodification of services.

Exactly right, and that's why when AI-based voice assistants become wildly capable someday, some of the more brand-based companies will lose a lot of value. I'll be asking Alexa/Siri/Google Assistant for that ride/groceries/etc and as long as it's good, I won't care where it comes from. The (perceived) value will be with the voice assistant, not the fulfilling service.