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by 1-6
961 days ago
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Not big but Zojirushi is a big brand and not making a top-of-the-line rice cooker will slowly diminish its reputation from the likes of Cuckoo, Tiger, Aroma, or Midea. I bet margins are getting razor thin and Zojirushi only has their brand name and reputation to bank on. Fortunately for the Elephant-brand, their recipe for quality and name value is still strong. |
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