[SilverBirch]

> For an FPGA vendor, soft cores are loss leaders: they sell silicon but don't make money on their own.

This is dead right, the enabling technologies like this don’t make money in their own right so they aren’t considered valuable in hardware companies. It’s why the billionaire CEOs of Xilinx and Altera shake their heads ruefully when they hear Jenson Huang continue to throw money away on nvidias software stack. One day he’ll learn where the real value is.

[gsmecher]

> This is dead right, the enabling technologies like

You fundamentally misunderstand. Soft core CPUs aren't enabling technologies and haven't been for decades. They are plumbing, like FIFO or SERDESes. You can't sell an FPGA into most markets without them.

[GeorgeTirebiter]

I sense just a bit of snark here ;-) Jenson Huang is clearly a visionary genius regarding GPU compute. I thought software ate the world?