Google’s market position is shifting. Soon they won’t have the free-flowing treasure-trove of data they once had because of the death of third-party cookies. You can see it in the way they’re focusing more on sampled data. It not only saves them money on compute, but also allows them to do more with less. Meanwhile, the whole privacy sandbox initiative itself is practically a trojan horse for them to collect on the billions they’ve poured into Chrome. They want you logged in. They don’t want you to block ads. They want to “protect you” [from things that endanger their business interests]. Chrome is no longer safe.