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by conjecTech
964 days ago
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I have been fascinated by the price of oats recently. The 8lb box of oats I have been buying from Amazon for several years suddenly went from $15 to $32 in July. Paying $4/lb for grain feels excessive given that meat is cheaper than that in most of the country. I went looking for an explanation expecting there to been some huge crop loss, but found oat future prices have been relatively stable at around $0.15/lb. I looked at other prices, and whole foods even charges $3.6/lb for their store brand and something like $2.5/lb for bulk goods. I distinctly remember buying the same bulk oats for $0.59/lb in 2017, right around the time Amazon bought whole foods. And oat futures prices are only up about 30% since then. I think retailers would like us to believe these increases are just them passing through rising commodity prices from inflation, but I am increasingly convinced it is collusion, either implicit or explicit, to increase margins. The most compelling evidence this is happening seems to be Costco, which generally sets its prices at near-fixed 15% markup hasn't experienced nearly the same increases and is selling similar products at less than half of that price. I think the entire thing is indicative of a growing disconnect between the cost of commodities and what consumers are paying due to increased consolidation and collusion among retailers. |
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I have a(n unsupported) theory that gung-ho retailers try out amazon from time to time, in an effort to expand. Maybe they hire someone who knows how to sell there. They price based on how they do in store, then after a few months do a reconciliation and realize how much money they lose due to amazon's ads/stocking/shipping costs. Then they raise prices.
Each time this happens, you see massive fluctuations upwards as they have to cover their cost + amazon's charges. Then a competitor gets a new ecomm/marketing/growth person who sees an "opportunity" because all the competition has priced things way too high. That person pitches leadership on how they can sell more items without much more effort ("thanks Jeff Bezos!"), but the actual understanding of how much it costs doesn't come until a couple of months later.