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by metajack
962 days ago
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This is probably because of Apple's App Tracking Transparency (ATT) rules, which prevent personal data from leaving the device for ads without consent. This means YouTube on AppleTV can't target you at an individual level, and thus the ad inventory is less valuable. Maybe now they have more demand side budgets and are finding ways to spend it even on Apple devices. Or maybe their privatization technology is finally mature enough to make that inventory valuable enough to sell. |
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