[Too]

One hour 4K Netflix episode would be around 1Gb magnitude and likely watched by even more than 1M ppl. Game downloads even bigger, often at several Gb, with similar amount of users.

Though not everyone is Netflix.

[inhumantsar]

Almost no one is

[hnwizard]

Netflix serves all of this data from their caches, very close to end users, paying probably nothing for said bandwidth.