[throwawaymaths]

Not really. Senior ux dev at <insert crate and barrel like company> told me that they A/B tested a more efficient flow and found conversion to sale dropped. Turns out when people have to put up with more hassle to buy something they get more committed, especially for high ticket items

[cratermoon]

That’s not at all the kind of enshittification Amazon was doing.

[throwawaymaths]

It's not too far off

[cratermoon]

How is changing up site UX at all the same as changing the content but staying with the same UX?