[andrewstuart]

Its a weird choice of UI.

Why do companies do this? Is it a development shortcut or something?

[astrange]

Image generation needs moderation and file storage, and Discord gives you that for free.

[viggity]

More importantly, it is a built in way to show lots of generated content to a large audience, which can then thumbs-up content they like, which gets fed back into the model that X result was better than Y result.

[astrange]

No, that's not it. Nobody's doing that on Luma and I think Midjourney put ratings on their website instead.

[bart3r]

Using discord would save you a lot on hosting costs, especially when dealing with huge quantities of assets like images and videos.

[alanbernstein]

Probably. If your small team is competent at ML model development, why spend time building a web app?

One time I participated in a small local event that required submitting photos via tagged Instagram posts. I was annoyed at that, until I realized it completely eliminated the need for any technical expertise for the organizers.

[renewiltord]

It's like Reddit but with functionality. Same benefits:

- single sign-on

- abuse protection

- has sign-on flow for later if you want to migrate

- someone else hosts assets

- existing account flow means low friction to join for existing account holders (common in the space)

- allows users to see other users at same time as use product

- bot easy to spin up and async functionality is inherent

[owenpalmer]

> Its a weird choice of UI.

Yeah for sure. I guess one advantage is that since it's already in a chat, people can react and talk about it as it's happening.

[whywhywhywhy]

Much more direct connection with users and the community can be built in the same place the tool exists.

It's annoying but I can see why its happening

[choppaface]

Both a dev shortcut as well as a stickiness play. Adding a Discord server is like installing a smartphone app.