[pyrhho]

In Vinge's novel Rainbow's End, there is a group called the Friends of Privacy which basically exists to obfuscate and inject noise into the identifying information found online.

[schiffern]

I really need to read this.

If anyone needs convincing, Vinge published a similar story for free in IEEE Spectrum, complete with the "Friends of Privacy," called Synthetic Serendipity. http://spectrum.ieee.org/computing/networks/synthetic-serend...

[auxbuss]

It's "Rainbows End". The absence of the apostrophe really is important, since it completely changes the meaning of those two words.