[cowl]

geographic location in internet means you are being tracked which is by definition part of what we want to stop. This is nothing like local advertising. Local advertising is contextual advertising not personalised one. The equivalent of that in internet would be for example a Gardening website showing adds for gardening tools or a tech website showin ads for notebooks etc. these are tied to the context and are fine. the distinction is that when i go away from that context i'm not followed by those ads. Location based ads in internet follow you around no matter where you are. Imagine how creepy would be for you if you go to vacation in Hawai for example and see a billboard advertising for something in your home town on the other side of the world.

[aloe_falsa]

So there are two different things here: you're talking about building an individual profile for someone and including their home address as part of it, and I meant tailoring the ads to the IP address location, regardless of the user identity.

E.g., if I go to linustechtips and see an ad for cheap notebooks at Best Buy, that's pretty useless if Best Buy doesn't even ship to my country. I was just curious what the new regulation says about this.

[cowl]

new and old regulation says that you can't track Personal information (and the IP is considered personal information) without the user's explicit consent. And what is useful ad or not is very subjetive. it's useless to be at linustechtips talking for example the black friday deals and you get an add for your local store that is making a 10% discount when the content is talking about the 60-70% discounts available at BestBuy.

[alkonaut]

Doing a rough geolocation based on ip and using that to decide what to send back to the client can’t be considered “tracking”?