[JohnFen]

> I much prefer adtech to SEO.

I'm exactly the opposite, actually. I have to actively and constantly defend against the attacks of adtech stuff. SEO only really affects how web pages are designed.

But the two fields are pretty closely linked.

[shadowgovt]

You can install an adblocker to filter out adtech.

What kind of blocker should we install to filter out the thousand enshittifications publishers would add to win the SEO game?

Worth noting in this conversation: there's a philosophy that these two techs go hand-in-glove because adtech is the alternative to spending money on SEO. Instead of trying to game the machine, just pay to show up in the "People who thought they were so important, they paid money to get your attention" slot. Much like the notion that in the absence of copyright and patents, you don't get free information but guilds and hitmen... In the absence of adtech you don't get a bright, attention-optimized, clean web but an enshittified web where companies like Proctor & Gamble are trying to SEO their way into showing up above Unilever in searches for 'toilet paper'.

[JohnFen]

> You can install an adblocker to filter out adtech

If only it were that simple. If you want to avoid adtech spying on you, you have to do a whole lot more than that.

[johnnyanmac]

>What kind of blocker should we install to filter out the thousand enshittifications publishers would add to win the SEO game?

well that's what Kagi is trying to do for you. But you can definitely spend a lot of time homespinning some unholy middleware filter on google results to try and cull down the most frequent offenders.