[jacksnipe]

They’ve already trained consumers that higher speeds cost more. They would need a compelling reason to keep costs the same after increasing speeds.

[jakogut]

In my area, a competitor just finished installing fiber to my neighborhood, and is offering symmetrical gigabit speeds for less (nearly half the price) than I was paying for 500/20 Mbps to the incumbent cable company before.

The cable company now needs to both increase speeds _and_ lower prices to even keep their existing customers. This is a good place to be, as a customer.

[vel0city]

I've had many instances where ISPs increased my speeds without increasing prices.

If pricing stayed even close to fixed my gigabit internet would cost well over $10,000mo, considering back in the day I was paying SBC for less than a meg for more than I'm paying for a gigabit today. And that's before adjusting for inflation, those 90s dollars are worth way more than 2023 dollars.

[tzs]

In the almost 20 years I've had Comcast they've increased speeds numerous times without increasing prices.