[jehb]

There are a lot of companies selling exactly this service. In some cases, they're able to do it pretty easily, because most people don't actually make any effort whatsoever to remain anonymous. And in a B2B setting, there's a good chance your own company is feeding their data into the same pool.

Some companies are trying to sell you on "AI based" solutions that take deanonymization a step further, but as far as I can tell, it's mostly horseshit and wishful thinking.

[biggestdummy]

I'm curious who these "companies selling exactly this service" are.

I get solicited by dozens of companies daily. And I've seen nobody who can provide this de-annonymization of website visitors.

[jehb]

You're right, I phrased that too generically.

What I mean is that they provide enough information to pair your first-party data with "anonymous" web traffic matched to the account level with enough granularity to line up the two.

That said, most of the companies in this space massively over promise and under deliver. The one thing they all have in common is that they're good at ABM, so they can sell to your CMO/CRO faster than you can call them out on their bullshit.