[jacobr1]

There are probably several local maxima on the distribution curve. At some point having dogmatic, extreme ethics probably hampers getting everything down, and the worst, most cartoonishly evil company also is leaving money on the table. In the less extreme, I think you probably have three schelling points. 1) High-Integrity companies that promote and use the culture of ethics to attract customers and employees. It probably is industry specific if this works. 2) You have "ethics agnostic", but legal" companies that just do focus on near-term profit maximizations and while they may have individuals trying to make ethical choices, the organizational structure won't reward that outside of the whatever profit it generates. Non ethical behavior that gets bad press or crosses idealogical lines, gets dropped fast if not profitable and arbitrarily depending on leadership otherwise. 3) Then you have companies covering up illegal/fraudulent issues, where the incentives are to double-down and reinforce the behavior.