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by _aavaa_ 968 days ago
Many argue (and I agree) that they didn’t really try. They released a first version and then basically stopped. It was not iterated on to improve functionality (unless you want to count making it smaller to add an escape key). It was not brought to the desktop, nor to all laptops, so it fragmented their market.

Compare this to their horribly unreliable butterfly keyboard. They iterated on that design many times before scrapping it.