Ask HN: How do you market an AI-powered productivity tool?

[Annaschatz]

The only promotional channel we've found to be somewhat effective is KOC campaigns, though it hasn't quite met our expectations. What strategies do you use to market an AI-powered productivity tool, and do you have any recommended high-impact channels?

[meiraleal]

First, you make a top notch product that isn't a chatgpt wrapper. Then you market is as a normal good product, not an AI productivity app. If you are expecting customers just because of AI, you're going for a tough ride.

[ryandetzel]

Would help to know what kind of tool as this will dictate how best to market it.

Could you start referencing it in blog posts you write? Make some short videos showing off a single feature? Reach out to YouTubers and get them interested in it

[Annaschatz]

It's an AI mind mapping tool with chat function. Making short videos is a great idea, but we've posted a video about 2 weeks and only got dozens of views.

[tucaz]

How do you market a non-AI productivity tool? AI should have nothing to do with your marketing. Market the value that your tool offers, not how it’s made.