[60secs]

Seems he internalized the lessons from Ray Kroc, only he used real estate to extract wealth from investors/shareholders instead of franchisees. "owning the land on which the burger is cooked"

https://techcrunch.com/2019/01/16/we-company-ceo-in-hot-wate...

Scene from "The Founder" "You have a miniscule revenue stream, no cash reserves, and an albatross of a contract....

What you ought to be doing is buying up plots of land, then turning around and leasing said plots to franchisees, who as a condition of their deal should be permitted to lease from you and you alone. This will provide you with two things: One, a steady, upfront revenue stream. Money flows in before the first stake is in the ground. Two, greater capital for expansion. Which in turn fuels further land acquisition, which in turn fuels further expansion. And so on and so on. Land... That’s where the money is. (BEAT) And control."

https://www.youtube.com/watch?v=uxCL2RqCuiY

[illwrks]

In the modern take, replace land with users/eyeballs.

[rchaud]

Not anymore. See Reddit. Eyeballs aren't worth anything without a solid advertiser inventory.

[userinanother]

Seems like he did a bit of both.