[persnickety]

> "illegally discriminating based on seeing the border"

The problem is closer to: "the presence of pictures on CVs is detrimental to someone due to outside bias", "the presence of borders on maps is detrimental to Yandex due to outside bias". Not quite the same mechanism, but similar in spirit.

> they are as concerned with navigation as anything else

All maps are concerned with an area, some with navigation. A map of the Moon is still interesting to some non-astronauts.

I concede, if you use a map for navigation, a concept of a national border is still relevant. But in other cases, given the variety of possible geographical data, it rarely is.