[olliej]

Yes, a phone is a small part of the cost in this set up.

An actual film camera instead can be much, much more per day.

In reality no one other than apple is going to have high end professional light rigs and a phone camera. But plenty of people could use the money they aren't spending on a "proper" camera on better lighting instead and perhaps get a better final product than the historical configuration of "we've spent a tonne renting the camera, let's see if we can afford any lighting".

[kuschku]

The iPhone 15 Pro is 1500€. At 2000€, you can get an FX30 and shoot much better quality.

At 4000-6000€, you can buy an Alexa Classic, and get incredible quality.

But in a real shoot, you'd just rent a full kit for 200$ a day.

There is absolutely no situation where purchasing an iPhone 15 for this use case makes sense.

The only reason they did this ad was so people who'd never actually shoot films can brag that their b-class home movies are hollywood level quality.

[steve1977]

> An actual film camera instead can be much, much more per day.

You can rent a Sony Venice for around 250 bucks per day. ARRI Alexa is maybe twice as much?