[spease]

I’m not sure what your objection is here. As you point out, they have photos that very prominently feature professional lighting and tripod equipment. They even explain in a caption that they customized it for the iPhone.

How is that misleading that all they used was “the phone in your pocket”?

[FireBeyond]

For clarity, this page is not misleading. I loved reading it, to be honest, and I love seeing the advances.

But he rest of Apple's marketing around things like this is much more "look at the videos you can create with just an iPhone and a Mac".

I get it, marketing.

[dmz73]

Well, for one, they had to take that phone out of my pocket and they didn't because it is still in my pocket :) They also had to take the phone out of their pocket otherwise all we would see if dark and pocket sand. Then of course to make the actual video you see in the presentation they had to use a whole bunch of other equipment without which the phone in my pocket would not produce the result we are seeing. So, misleading, but not more than any other Apple marketing claim. We are used to it now. The reality distortion field has not been breached so maybe Steve Jobs will return with a whole fleet of dark star destroyers to conquer the galaxy once more.