[threeseed]

I think you and others have completely missed the point.

Apple was always going to use that equipment. It's needed for all decent video production work.

What they've shown is that you can skip the Red Camera and use an iPhone instead.

[kemayo]

Expanding slightly on this, the cheapest Red Camera costs $6k (and I think might not include a lens?), so that's a pretty big savings.

[FireBeyond]

On this shoot? $100K+ of equipment, and that team?

I can rent a RED camera and lenses for maybe $1000/day ($3,000/week).

It's not that big a savings at all, for one of the most pivotal parts to the process, is that where you want to be skimping?

[CodeBrad]

Is it though? How much does all the associated gear, operators, actors, sets, producers cost? In the context of professional video production, a one time savings of $6k seems pretty small.

[MBCook]

The point is what the footage looks like. It’s about the camera output.

An iPhone + good lighting + microphone will give you fantastic footage.

You don’t need the drone or lift. If you’re not trying to do those effects they don’t matter. The iPhone can give you great results if you own one, you don’t need to buy a fancy camera, you can spend your budget elsewhere if you’re getting started.

[kemayo]

Yeah, I think the real target of this kind of marketing is indie/student filmmakers. People whose entire budget for a short film is a few thousand dollars they've pooled together.

[RockRobotRock]

How are they missing a point? They only provided a link to a different take.