[elicash]

You can be skeptical of it like the Verge or impressed by it like some in these comments, but either way it's good that Apple is showing you exactly what that means in practice.

The transparency here is welcome and both Google and Apple should do something similar when it comes to the photographs they show off when rolling out new phones. They shouldn't show a photo in those keynotes without also showing exactly what it took to get those photos out of those phones.