I believe it could be designed in a way to accommodate both user groups. I don't mind another app but they've always been paid (while writing this I checked and turns out Blackmagic camera is free, awesome!)
Most software/hardware goes for one group, as otherwise you'll need to make sacrifices to equalize the experience. It's just not feasible to build something that works as well for average joe as for a professional user, they use their tools differently.