[londons_explore]

Design cycles of hardware is long.

The person who benefits from a more efficient codec tends to be netflix/youtube (lower bandwidth costs), and they are far far removed from the chipmaker - market forces get very weak at that distance.

[nickpeterson]

Also, specialized hardware for a specific format feels like a really good way to have a useless part of a cpu if the format stops being used.

[imtringued]

People never stopped using VP8. In fact, your screen sharing is probably wasting excessive amounts of CPU every day because there is no hardware support.

[kccqzy]

YouTube makes their own chips: https://www.protocol.com/amp/youtube-custom-chips-argos-asic...

Netflix doesn't benefit since their catalog is orders of magnitude smaller.