[rbut]

I'm having the same thoughts.

On one of my SaaS apps workers receive details on their shifts via email. If I allow them to one-click unsubscribe, I know there will be many who do so accidentally, with no idea how to resubscribe.

Currently they need to sign in and manage their contact methods in settings (email, SMS, etc). Thus they know how to re-enable it if they disable it.

I can see many support requests from managers saying "X worker isn't getting emails". Sigh.

[kvakerok]

You can simply put two buttons on the email, one for unsubscribe, one for re-subscribe. If they unsub by accident they can simply pull the last email and re-sub. It's not rocket science.

[rbut]

AFAIK Google shows you an unsubscribe button/link separate to the email and performs the POST request to your server. There's no option to ask Gmail to show a resubscribe button/link.

[wredue]

Or, send an email saying

“Hey. You unsubscribed. Here’s a link to resubscribe if you happen to want to!”

Right after someone unsubs.

[albertgoeswoof]

You could also send them a reminder a few days later, just to be sure that they meant it. And then perhaps every week or so for good measure.

[reaperman]

And you could probably take the time to add your weekly special deals to that reminder email, in case they might see something they like or need.

[janosdebugs]

That seems to be a bad idea. The new rules state that you need to process the unsubscription within 2 days. Sending an email a few days later sounds like a good way to make it on the naughty list.

[account42]

Don't be absurd - those rules are for evil spammers, not for your marketing department.

[wredue]

There’s a far cry difference giving someone a subscription link at unsub time and spamming resub links.

It’s already pretty standard practice to send an email notifying that the unsub request was processed.

[toomuchtodo]

I suppose the best you can do is indicate how to re-subscribe in the unsubscribe confirmation email and say, “you should save this email! Here are alternate channels to receive your schedule if needed.”

Perhaps you could notify the manager when a user unsubscribes? Puts the ball in their court to notify the user (their employee) they aren’t going to get critical emails. Make sure any unsubscribes show up in a log available to your customer.