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by notyourwork 969 days ago
> An example: The North Face edited wikipedia to change the photos of famous hikes/outdoorsy locations with people wearing North Face jackets with the logos visible.

I hadn't heard of this but it is beyond sleazy in my book. Though, to the company's credit, I cannot fault for the actions of likely one or a small group of marketing people. Though I don't know, maybe, that type of idea had visibility all the way to the top.