[bunderbunder]

Totally reasonable. And as a social networking Luddite, I also appreciate you being hesitant to cut me out of your pool of potential customers in punishment for the offense of not already being a customer of an unrelated company.

But in turn, I might be reluctant to trust you with my credit card numbers. And to be honest I do get sick of having to come up with more un/pw combinations to remember.

What I'd really like to see more of is using OpenID for third-party authentication, and also some third party (I hate to say PayPal, but. . . PayPal) for financial transactions. Because it does save both of us from having to navigate that whole quagmire of trust & authentication yet again.