[tristanj]

Nit: they don't actually lose money by offering a subscription, they just make less money than if they didn't offer one.

[pb7]

Same thing.

[cromka]

It would be same thing if their business was losing money, which it isn’t.

[pb7]

The legal concept of "lost wages" is the money you would have earned if you had not missed work. This is no different. There is an opportunity cost to everything.