Who are these people that make advertising so valuable? Everyone I know either doesn't click on FB ads, or if they did, they've got a story about how they got scammed by some fly-by-night drop shipper.
Evidently, your friends are clicking on those ads, as they are getting scammed. It's unlikely they just clicked on scams.
It's true that a lot of people essentially never click the ads, but it's also true that seemingly smart and educated people can be extremely dumb about these things.
Ever heard the story of cambridge analytica and the 2016 election? Granted, its an extreme of the system, but there are quiet some actors willing to pay for such services.
It's true that a lot of people essentially never click the ads, but it's also true that seemingly smart and educated people can be extremely dumb about these things.