Not universally, it all depends on how one values the use/enjoyment/value that they get out of the experience, and everybody values their time/enjoyment/convenience differently.
Wouldn't that mean that Facebook could charge a lower ad-subsidized price? Facebook earns 18/user*year - so 10/month is adding a 100$ surcharge to not see ads. If they offered an ad laden service for 8/mo and the ad-free experience for 10/mo that'd line up with your logic.