[garblegarble]

Wouldn't you also need to factor in that the people who will pay to avoid ads are likely already using ad blockers (or hate ads, in which case showing them an ad for your product is likely counter-productive)?

[raydev]

Specifically for Instagram, the number of well-monied native app users probably drowns out the well-monied exclusive-web audience.

So no need to factor in the adblocker people.