[fl3tch]

To be fair, that data is distributed across many entities. What people worry about is any single company aggregating too much data. Google can get all your searches, email, some purchases (through Wallet), social connections and interests, phone calls, voice mails and location data. Now they could literally record everything you see. I think that's why some people might be reticent about using this.

[jrockway]

Let's say you had all that information about me. What would you do with it?

[glanch]

Sell it to the highest bidder!

[jrockway]

Who would then do what?

I'll start: given my credit card transaction log, thieves could show up at my apartment and steal my Amazon packages before one of my neighbors brings them inside.