Seth Everman reported that about 35% of revenue came from YouTube Premium: https://youtu.be/WmAD8lyU9TY?si=oMGhR0skLgWUiq_8
But that's music, where ads are less profitable. So he made that quality financial content to get to the 100x CPM from quality financial content.
But if you mostly listen to music and memes like me, Premium is a good source of income.
[0] https://news.ycombinator.com/item?id=38062375
Seth Everman reported that about 35% of revenue came from YouTube Premium: https://youtu.be/WmAD8lyU9TY?si=oMGhR0skLgWUiq_8
But that's music, where ads are less profitable. So he made that quality financial content to get to the 100x CPM from quality financial content.
But if you mostly listen to music and memes like me, Premium is a good source of income.