[gnicholas]

> Amazon until 2022 really genuinely exemplified this.

I remember Amazon from 2002 — that felt like they really gave a shit. There are occasionally times where it feels that way now, as a customer. But most of the time the customer service experience is slow, impersonal, and painful.

I understand they're a big company, and I don't expect it to be as good as when they started out. But I wouldn't say that Amazon "genuinely exemplified" giving a shit up until last year. Apple might fit that bill, but even they have fallen off recently (apparently you now have to make appointments to buy products in-store?!).