[a257]

What makes you think that Youtube will "lose"? From a technical perspective, they have been rather conservative in their efforts so far. It can get so much worse, they could bake ads directly into the video stream or automatically randomize their API.

Don't forget that Google also owns Chrome, which by its dominance over the market can be used to effectuate DRM (such as widevine, or web integrity). They also own the Chrome Web Store, and they can ban any extensions that bypass Youtube ads (they already ban extensions with the ability to download Youtube videos, strangely they allow downloaders for any other site).

Google has a lot of money, and a lot of fingers in critically important pies, to make their wishes a reality should they deem to do so.

[CuriouslyC]

Pirates and crackers have won every single time in the history of BigCo vs BlackHat. The more draconian and clever google gets, the more talented hackers are drawn to the cause of defeating them, and the more motivated people become to spite them. The only winning move is not to play.

[a257]

Depends on what you consider winning. Consider that out of the 20% of internet users that have adblock today, only a fraction will be willing to turn to illicit means should Google get serious, especially if it requires anything more complicated than installing an extension.

Also keep in mind that pirate groups are able to crack L1 Widevine only because some companies let the keys slip in a breach. The keys are burned as soon as they are discovered, making it impractical to disseminate them for public use.

It's only because individual movies/tv shows have a high enough value (versus the cost of cracking it, the risk of your keys being burned) that pirate groups are able to thrive. This wouldn't work well with Youtube as it's value is primarily derived from having a large quantity of content.

I don't think many people would be willing to pay per Youtube video as they do for a movie.

[nvm0n2]

No they haven't. Consoles are the clearest example of where they lost, but also how frequently do new jailbreaks for modern iPhones appear?

Big tech can afford well paid security teams and uBlock Origin is a bunch of frustrated volunteers who are quitting now they're facing serious resistance for the first time. And Google haven't even exhausted 5% of their options.