[nickpp]

So - let me get this straight - a whole industry does something in response to a law, something consultants and lawyers advise and approve of, but - you know better. You understand the law better than them, you understand their business better than them, you know their tools better than them.

Who are you then?! Are you a consultant? A lawyer? A business owner? Can you even show me in the law the accepted patterns for simple, common usage scenarios like analytics? Then for all the less commons scenarios for each business? Are you willing to guarantee your advice with your money? Can a business come to you and sue you if your advice was faulty and they got fined by one of the distributed institutions enforcing GDPR in any of the EU countries?