[nabakin]

I don't think Google has 90% of the world's search market share. In the west, I'd say that's about correct, but not in China. Baidu takes a big chunk of that and China has a large population. Unless a really small fraction of China uses search engines, I don't see how Google can be at 90% globally.

Edit: Apparently 840 million Chinese use search engines[0] and at least 70% use Baidu[1] which would be 588 million so something like 12% out of those 4.9 billion people. Not sure why the stats aren't reflecting the Chinese population when they claim to be global.

[0] https://www.statista.com/topics/1337/search-engines-in-china...

[1] https://www.statista.com/statistics/253340/market-share-of-s...

[arp242]

You're probably right, and this underscores the point even more as it means it pays even more than $5.90/user/year, and gets even more ad revenue than $47.30/user/year.

[ylere]

It's probably challenging to get good data on actual search engine market share in China. A bit surprising that this is not properly taken into account for the global stats.

[nabakin]

Statistica lists their source as https://gs.statcounter.com/search-engine-market-share/deskto...

I guess however statcounter is getting their data is heavily biased toward the west.