[kps]

I've heard the same about the DEC PDP branding — a “Programmable Data Processor” could slip through where a “computer” couldn't.

[mananaysiempre]

“Inside the AS/400” by Soltis quotes a story of IBM’s Rochester group developing the System/3 minicomputer (followed by the incompatible System/38, later rebranded the AS/400 and later still the i) under the guise of an “accounting machine”.