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by matisseverduyn
973 days ago
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Not enough people realize how high CAC (customer acquisition cost) really is, even for established businesses selling proven products (took a pic of a display board outside of AT&T: free iPhone and $800 to new customers). I think they see people finding overnight success on a weekend project, like these popups on ProductHunt, not realizing that they're ultimately piggybacking / riding the wave of someone else's huge CAC / marketing budget (in this case, OpenAI). Same happened with blockchain, etc. |
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