[xur17]

It's not just about maximizing revenue, it's also about getting it into developer hands early (homelabs, side projects, college students, etc) so they can become familiar with it, and become an advocate for it within their company. Cloudflare is a good example of this.

[campbel]

I also like Tailscale as an example of this. Really great platform for devs to jump on for home labs and build experience.