[gottorf]

> This brand safety stuff is just an excuse for woke marketing staffers to feel like they're "making a difference"

The incentive structures are clear: you do nothing and maybe get fired if your company gets embroiled in a controversy due to the placement of those ads, or you pull your ads and spend that budget in another channel, and worse case nothing will happen to you, and best case you'll be praised for proactive thinking. Woke or not, I'd imagine most people would choose the latter; the former is mostly downside with limited upside.

[nvm0n2]

When has this ever happened. The amount of drama caused by businesses pulling ads seems way higher than leaving them running.