[_greim_]

The visual design problem mirrors a problem with the organization producing the website. Before mobile, a website was the entire online presence of a company; every subdivision within the company had a presence above the fold. The culture and conceptual structure of web development developed around this concept. As mobile mandates pushed things below the fold or off the site entirely, web teams found themselves unprepared and have adapted awkwardly, as this article shows. Mobile app teams never had this cultural baggage, which is one of the many reasons native apps are perceived as superior.